News and Current Events

Partnership between Morpho and W-Locate allows wireless carriers to introduce new revenue-generating location services

Barcelona, March 3rd 2015Morpho (Safran), a global leader in identity and security solutions has signed a partnership with location-based services (LBS) specialist W-Locate to embed geo-location technology in its SIM cards. XimLoc from W-Locate enables carriers to launch new LBS services. Thanks to Morpho, Thailand’s largest mobile operator, AIS has launched Mobile Track and Trace, one of the world’s first enterprise-specific SIM-based LBS solutions.


Since the deployment AIS has already signed up 50 new corporate customers to its Mobile Track and Trace service. At the heart of Mobile Track and Trace are SIM cards from Morpho and location data provided by XimLoc from W-Locate. Using a SIM-based LBS solution has enabled the Thai operator AIS to offer a cost effective, power efficient locating service with greater indoor accuracy than GPS.


Morpho’s latest generation of SIM cards, in combination with technologies from W-Locate now enables Mobile Network Operators to deploy highly scalable, customizable and reliable location-based services. With support for third-party APIs and complying with GSMA’s OneAPI initiative, XimLoc allows operators to offer new generation of location services that can be used for asset tracking, resource management, advertising, promotions and the tracking of high-value goods. With the Internet of Things (IoT) and machine-to-machine (M2M) markets expected to see rapid growth, mobile network LBS can help operators increase revenues and engage new customers.


“Already we are seeing huge interest from businesses for Mobile Track and Trace, especially from sectors such as workforce and fleet management,” said Navachai Kiartkorkuaa, Corporate Marketing Strategy & Planning Manager of AIS, Thailand. “Being a software solution that utilizes our existing infrastructure made the deployment of XimLoc incredibly quick and cost effective.”


Yves Portalier, Vice President and General Manager Telecom Business Unit at Morpho Business Solutions Division, commented: “As soon as we heard about what W-Locate technologies could achieve, we knew it was a perfect addition to our portfolio of Applications and Solutions. SIM cards are already deeply ingrained in the mobile ecosystem and with XimLoc, operators can increase their revenues offering new services to their customers and preparing the deployment of new categories of connected objects.”


“We are incredibly proud to be working with a company as forward thinking as Morpho,“ said Stevie Ooi, CEO of W-Locate. “Being able to deploy XimLoc on millions of SIM cards means that more operators and businesses can benefit from what SIM-based LBS can offer.”


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About AIS Advanced Info Service Public Company Limited or AIS, Thailand’s No. 1 mobile operators, both in terms of subscribers and revenue market shares, has operated for over 20 years with over 40 million registered numbers.


About Morpho  Morpho, a high-technology company of Safran, is a global leader in security solutions. The company employs more than 8,400 people in 40 countries and reported revenues of 1.5 billion euros in 2013. Morpho’s unique expertise lies in providing cutting edge security solutions for government identity, public security, critical infrastructure, transportation and business markets. Morpho is the world leader in Automated Biometric Identification Systems (ABIS), biometric identity documents and Explosives Detection Systems (EDS). It is one of the leading suppliers of SIM cards, smart cards, trace detection equipment and gaming terminals. With integrated systems operating in more than 100 countries, Morpho’s solutions simplify and secure the lives of people around the world.


About W-Locate

W-Locate is a location-based services and telematics specialist. Its patent pending SIM-based solution XimLoc allows mobile network operators, businesses and governments to deploy location-based services that are ready for the Internet of Things (IoT), machine-to-machine (M2M) applications and Smart Cities. XimLoc is already deployed with a number of Tier 1 operators and has been designed with support for 3rd party APIs.

FIND from W-Locate is its cloud-based telematics solution that uses GPS-based tracking with M2M sensors to provide fleet managers with real time information on their fleets. FIND has already been customized and successfully launched with Holcim, one of the world’s largest building materials and aggregates suppliers.